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Google will Penalize Websites that are Not Mobile-Friendly Starting in April

Google will Penalize Websites that are Not Mobile-Friendly Starting in April

Free Resource from Google to Check Your Site’s Mobile Friendliness

Starting April 21, 2015, if your website is not mobile-device compatible (i.e., works well on smartphones), Google will punish the site’s search engine rankings.  With the growing use of the internet by users with smartphones, this action was not unexpected.

Google mobile Friendly tagAdditionally, Google is going to add a mobile-friendly tag to search engine results.  It looks like the graphic to the right. A page is eligible for this tag if it does the following:

  • Avoids software that is not common on mobile devices (e.g., Flash)
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom (i.e., the site is responsive)
  • Places links far enough apart so they can be correctly tapped with a finger or stylus
What are the best actions to take to avoid being penalized? First, test your site’s mobile-friendliness. Google has a free resource to do this.

If you find problems, you will need to fix them for best performance in Google site rankings. Check out this post from Google for suggestions and common problems.

 

Google Mobile Test Result